Wednesday, December 23, 2015
Marketing has seen drastic changes in the past couple of decades. With online advertising taking center stage as the primary way of reaching customers, our understanding of how to best leverage a marketing plan has had to rapidly evolve. The idea of the sales funnel is one of the most promising new concepts behind modern marketing. What is Sales Funneling? Sales funneling uses the model of a funnel to evaluate your potential customers and how much value they have to you. The process is predicated on the idea that you initially have an enormous pool of potential prospective customers, but through each step of the sales process, a portion of this group is going to sluice off.
Thursday, November 26, 2015
Social media is one of the most powerful mediums that almost any business can use to market its products and services. Even if you don’t want to sell goods and services directly through your Facebook page or LinkedIn profile, it is still a great way to enhance your brand’s visibility as well as the visibility of your key members. How can you achieve successful social media integration with your online marketing strategy? Put Social Media Buttons on All Content and Online Properties With a few lines of code, you can put social media buttons on every piece of content that you create and on each web and landing page that you have. This enables anyone who sees a great article that your CEO wrote to share it with friends or tweet the landing page to a free eBook that your company is offering. As long as the content is meaningful, it should see hundreds or even thousands of shares, which means new readers without any effort on your part.
Wednesday, November 25, 2015
Though there are many social media sites more popular than LinkedIn, this social hub has a completely different atmosphere about it. The site focuses more on providing businesses the opportunity of creating professional connections with other businesses. Depending on the kind of business you operate, LinkedIn is among the most valuable social media channel to consider. With the help of an SEO agency, you can further extend your reach and create more connections with other businesses. Business-to-Business Not all businesses focus sales to other businesses, yet it could vastly increase your revenues if you diversified in such a manner. Large businesses tend to spend a great deal of money for various products or services compared to individual consumers. For example, a small computer repair shop could be contracted by a larger corporation to supply a lot of computers and networking equipment.
Monday, November 23, 2015
Due to the advancements in technology, more people are taking to the Internet to find businesses in their area. Instead of opening the traditional phone book, many people with smartphones are simply accessing search engines such as Google. For businesses, this is an opportunity for them to reach out to prospective customers near their service area through generating local buzz. Local buzz refers to your online presence for those in your immediate area, and should be considered an indispensable element of your digital marketing efforts. If you want to keep your business relevant in the digital age, you need to utilize an online marketing consultant for enhancing your local online reputation.
Saturday, October 31, 2015
As businesses everywhere know, a marketing sales funnel starts with enticing prospective customers and transforming them into satisfied customers. The funnel, however, doesn’t end there, for you should also encourage your customers into inviting other people into entering the marketing sales funnel. This is possible when you’re able to turn your satisfied customers into brand advocates. Why Advocates? It’s not enough that you acquire new customers into your sales funnel if you’re unable to keep them—or worse, fail to make them encourage newer people to try transacting with your business. What ventures like yours need to do is to create a customer base that encourages the creation of new customers.
Friday, October 30, 2015
Humans, by nature, are social creatures, and are far more likely to visit restaurants recommended by friends or relatives than to stumble across these establishments on their own. Some people even go further by asking opinions of others closest to them before making a simple purchasing decision. This is why fostering glowing reviews and recommendations from satisfied customers should be considered an important element for your marketing strategy. Aside from creating content, highly-satisfied customers can be used as a secret marketing weapon for businesses, whatever industry they may be in. Integrated with social media optimization, and done the right way, customers could become brand advocates that can create high-quality content for your business.
Thursday, October 29, 2015
In this day and age, it can be difficult to make yourself heard in the crowded market. This is because of the multitude of advertisements and commercials being spread around. If you want to make people notice your brand, you’ll need to put some effort. It is possible to get some help though; these days, one of the buzzwords floating around in the marketing world is “brand advocates.” Brand advocates are people who promote your products online and offline. The neat thing about them is that you aren’t paying them anything; these are customers who are honestly and completely pleased with your product or service.
Tuesday, October 27, 2015
Advertising has always been an integral part of doing business. After all, people won’t be able to buy your products or hire your services if they don’t know you exist. The problem is, these days, it can be hard to make yourself heard among the din of competing advertising. People are bombarded by commercials daily and they have become a lot more selective in what they listen to and trust. This is even more so for what they read on the Internet, wherein a lot of advertisements on the Web aren’t always what they seem. This is where brand advocates come in.
Wednesday, September 16, 2015
The marketing funnel automation was developed and utilized by online marketing companies, such as 5 Star Brand, as a way to use powerful technologies and optimization strategies to propel the sales funnel process, which needs minimal changes or intervention, to follow through an account with some measure of success. One notable part of the marketing funnel is the strong attention on sustaining every process, including after a sale. Marketing experts understand that it is a mistake to think that an account closes when the core product is sold. When a lead has been converted into a paying customer, that new customer can potentially become invested in your business with attention and the nurturing of new leads to benefit the customer and inspire repeat business. To end the process at every sale would be losing on a string of missed opportunities that could have encouraged loyalty among customers.
Monday, September 14, 2015
Today, it’s a given that social media is a powerful online marketing tool. You’re probably using at least one for your business. The Social Times emphasizes the capability of social media by citing incredible statistics from various sources. 87 percent of small business owners have stated in a survey that social media helps their business, while 74 percent of marketers in another study say that investing in 6 hours of social networking per week has helped increase their web traffic. Still another survey shows that about 52% of marketers have gained a customer through Facebook. Plus, social media sites and blogs account for 23 percent of total time spent online, and reach eight out of every 10 internet users in the U.S.
Saturday, September 12, 2015
Any skilled SEO consultant would advise businesses and entrepreneurs to assess and regularly monitor how their online marketing efforts are doing. This is usually carried out through website audits to check site health, conversion, penalties, security, issues that need fixing, and other important factors. These will show how things are going and would in turn give you key performance indicators or KPIs. While most people would associate search engine rankings to success, it is not the only metric you can use to measure progress. Good Traffic You have a lot of competition for the number one spot and although higher ranked sites get more attention, they don’t always get a lot of clicks. What you should turn your attention to instead is the quality of traffic that’s coming into your website. Traffic is determined by the number of visitors you get directed to the site via organic search.
Wednesday, September 9, 2015
E-commerce is a booming business and many self-made entrepreneurs are enjoying their ride to the top. If you’re planning to start your very own e-commerce business, you can’t expect to achieve success simply by launching a website. That’s actually a common misconception that only leads to poor sales, negative return on investment, and a lot of frustration. What you need to do is use these digital marketing techniques to optimize your site and get your target market clicking. Optimize Keywords and Title Tags Not using the right keywords for each product page ends up costing you in the end. Your customers might find it hard to find your products because you are not using the keywords that are highly searched. For instance, your title tag for a product is “women’s stilettos”. It’s a generic title that might not even get any attention.
Wednesday, September 2, 2015
One of the biggest challenges of any business is getting a client or customer, one who actually spends. Some businesses assume that just because they created a good advertising material in print or online, customers would come knocking on their doors immediately. The process of turning a prospect into a client is actually harder than it looks and requires a great deal of sacrifice. It is important to understand the sales funnel first, which is how prospective clients become leads and how leads become clients. How a Sales Funnel Works In a nutshell, the sales funnel works by: 1) telling people what you offer, 2) enticing them with something of value at no cost, 3) offering them something of high value at a minimal cost, and finally 4) offering your main product of high value at actual cost.
Thursday, July 30, 2015
Many business owners are already aware of the importance of using social media as a platform to further their marketing efforts, but is merely posting or sharing your content enough to ensure that your social media optimization campaign will be successful? Did you know that there are secrets to properly utilizing social media to generate more successful efforts? Let’s start with the most basic: When is the best day and time to post content? On Facebook The best day to post content on Facebook is during Thursdays and Fridays. It is estimated that audience engagement is more likely to happen during these two days, since these are the days when people want to spend less time at work, and are looking forward to the weekends. It is also important to note that the happiness index increases by 10% on Fridays.
Wednesday, July 29, 2015
Start-up businesses are a dime a dozen, offering new products or services that are commonly found. Since many may not be the first in their industry, they have to adjust to the overall market to be better positioned for new customers. As most customers now source products online, this increases the need for search engine optimization (SEO) to ensure that the business’s website gets a good deal of customer traffic. Running a start-up firm now comes at an opportune time. A Kauffmann Foundation study in 2014 discovered that startups are becoming the new destination of workers who have fallen out of the human resource roster of the more established companies. The study found that most existing companies tend to downsize, collectively removing about a million jobs per year, while start-ups create around 3 million new positions annually.
Tuesday, July 28, 2015
People who want to appreciate visuals and talent can take the time to visit an art gallery. In many ways, going to such places can be a chance for budding artists to showcase their skills and possibly attract interest from art collectors. All of that may never take place if the gallery was not effectively promoted in the media. Mashable contributor Leyl Master Black said that a turnaround may be possible by using digital marketing methods. The potential of marketing an art gallery in a more digitized world can be too large to miss. Recent marketing data claims that the art profession around the world is valued close to $15 billion a year – with around $6 billion accounted for by American art dealers and gallery operators. If you are operating an art gallery that deserves to be a strong fixture of the local arts community, a digital marketing company, like 5 Star Brand, will work things out with you.
Monday, July 6, 2015
If you’ve got a background in marketing, then you might be familiar with the concept of the sales funnel, a model most businesses follow to generate sales. In a nutshell, the sales funnel is a tool to bring visitors to the site and then convert them into clients. Nowadays, with more people relying on their smartphones or tablets when making a purchase, the old means of enticing consumers into buying a product (i.e. old forms of advertisements) are no longer sufficient for businesses to lead people into entering the sales funnel. How to turn them into prospects as they move towards the narrower part of the funnel will depend on effective content marketing strategies.
Thursday, July 2, 2015
Marketing your brand on social media can definitely go far now that the number of social media users worldwide is increasing by as much as 1.8 billion users. In the next few years, this number is expected to balloon by as much as 2.5 billion users. This is something many brands can take as good news because now they have more opportunities and potential for customer engagement. On the other hand, businesses need to remember to use social media carefully and responsibly. The previous year showed quite a number of brand-led social media brouhahas that escalated quickly, earning the ire of millions of internet users worldwide. These social media mishaps can be used as a lesson for brands and businesses with a social media optimization strategy on what to avoid and how they can do better.
Saturday, June 27, 2015
Search engine optimization is complex work that requires analysis and constant monitoring and adjustments to continuously improve your marketing tactics. SEO needs to take into account online trends and tweaking your site to reflect those trends. Moreover, search engine algorithms that lay out the guidelines on how the search engines rank business websites on their pages, change on a regular basis. You’ll need someone to be on top of these changes, simply because you (and your core employees) need to stay focused on you own core competencies. This is why outsourcing your marketing needs to an SEO agency, particularly a full-service digital marketing company, like 5 Star Brand, is a viable option. When you allow the experts to work on promoting your brand, beginning with establishing strong online visibility for your business, you make use of your resources much more effectively.
Friday, June 26, 2015
One of the ways to ensure that your online marketing push in social media is successful is to consult with a full-service professional online marketing consultant, such as those from 5 Star Brand. Creating a presence in social media is more than just about signing up to post on your media platform. A professional should be able to advise you on specific techniques and tactics, according to your company’s need to reach its target market. The use of visual content and hashtags, for instance, may be recommended if your social media postings should be seen by as many people possible. Social media success requires constant updates and monitoring of online trends. These are some things you can’t do without diverting attention from your business. Have a pro help you with the job.
Friday, June 19, 2015
If this is your first time encountering the term sales funnel, worry not because you will soon be enlightened. In basic terms, a sales funnel describes how customers are generated. It can be summarized into three parts: qualified leads, prospects, and customers.
Thursday, June 18, 2015
The marketing battle will only intensify more in the coming years as the internet begins to prepare for a new era. It was just a few years ago when social media optimization revolutionized the marketing game as campaigns and platforms created image-based contents, but now the trend seems to lean more on video marketing. Just last January, Twitter, one of the leading social media sites, announced that it will make a video player accessible for its users. The catch: it will not support videos hosted on YouTube or other sites.
Wednesday, June 17, 2015
The trend of more searches being conducted over mobile devices cannot be discounted. Search engine giant Google recently confirmed that searches on mobile devices have already eclipsed desktop searches, based upon analysis of searches originating from ten countries including Japan and the United States. If your business needs to be more mobile-friendly while still securing the higher perches on search results pages, put a skilled SEO consultant like one from 5 Star Brand on your case.
Tuesday, June 16, 2015
There’s no denying that food trucks have become a strong part of the community atmosphere and people want to dig into something new. The 2014 indie movie Chef starring Jon Favreau even teaches food business operators some lessons about following their passion – and being better at serving mouth-watering dishes. If you are doing great running a food truck but the marketing has not been well executed, a professional digital marketing company such as 5 Star Brand can help turn things around.
Tuesday, May 12, 2015
Effective marketing funnel automation can greatly help any company seeking to boost its lead conversion with minimal effort, and online marketing companies like 5 Star Brand can easily implement the strategy for your business. Be warned, though; not every sales funnel will produce overnight results. An automated sales funnel must start with lead generation and that can take time to produce any visible results. The purpose of automated sales funnels is to nurture potential customers through the stages from initial contact to making a purchase, and beyond that to becoming repeat customers and ambassadors of your brand. Your marketing campaign needs to start off by making potential customers aware of your business before the automated funnel system can guide them through the further stages of the marketing process to convert them to paying customers.
Monday, May 4, 2015
Here at 5 Star Brand, we take great pride in our company’s status as a full-service digital marketing firm and SEO consultant. This is why we are always on the lookout for high-quality additions to our suite of products and services. On that note, we are happy to announce that we’ll be starting to offer video marketing services to our esteemed clients. We’ve made the decision to provide this kind of service because there is good evidence that the online community is shifting continuously to the video platform. For instance, Marketing Digest presented how the social media giant Facebook sees a coming shift to video this year (found at this link: http://marketingdigest.com/facebook-foresees-shift-video-2015/).
Wednesday, April 29, 2015
Sending e-mails with personalized content tailored to a certain person’s needs is just one of the many strategies you can use to turn your leads into customers. Implementing social media integration, with the help of marketing and branding experts from companies like 5 Star Brand, can also help in creating a strong relationship between you and your audience, which is the main aim of lead nurturing. Reaching out to your audience by utilizing e-mails, social media, and other channels such as your website and your blog is one way you can provide an integrated experience with them, and ideally entice them into becoming your customers in the near future.
Friday, April 24, 2015
The importance of an online digital marketing campaign being up-to-date with Google’s standards cannot be overstated. These updates change how websites are ranked, and being rated high on the world’s most popular search engine is something that every business wants. That’s why if you haven’t made your site mobile-friendly yet, now would be the best time to do so. As of April 21, Google has decided that being easily accessible to mobile devices will be a ranking signal for websites. Any website that doesn’t have this characteristic will obviously be trumped over by those that are. This “mobilegeddon” is a distinct sea-change in how sites are ranked and is sure to influence rankings. Sites that aren’t mobile-friendly will receive penalties from Google.
Saturday, March 28, 2015
California-based social media optimization company 5 Star Brand forms a new dedicated division specifically to manage all the internet marketing needs of law firm clients. This new department will oversee each law firm’s online presence, traffic generation, and lead conversion. Karen Taylor Roane, owner of New Destiny Marketing, LLC, will spearhead the division and all of its functions. Karen Taylor Roane is the founder of New Destiny Marketing, LLC, which offers marketing and PR solutions in the United States. She specializes in helping clients communicate with their customers and optimizing business profiles across multiple social media networks. She has received prestigious awards like the Philadelphia YMCA Business Woman of the Year and the FBLA Business Person of the Year.
Thursday, March 26, 2015
Our digital marketing agency, 5 Star Brand, helps increase the online presence of lawyers and law firms. Our services are designed to increase visibility and attract new clients for law practices. We offer a start-finish marketing system that includes web presence optimization and design, lead conversion and nurturing, and traffic generation. The Internet has long since changed the way businesses around the world operate, making the arena more competitive than ever. 5 Star Brand is dedicated to helping clients, especially lawyers, effectively reach their respective markets through utilizing various tactics that would make them stand out.
Tuesday, March 24, 2015
A sales funnel allows you to target, track and measure sales. It shows you how many prospects you have in each stage of the sales cycle and identifies your conversion rates for each stage—making it an important tool for profit. Other businesses want to build their own marketing sales funnel as this strategy truly works. You should, too. With 5 Star Brand’s “Spring into Action” special for law firms, you can form your sales funnel using our services as a basis. From March 17 until April 19, 2015, we’re offering web analysis (using our VIP tools), online presence study, and consultation—all free of charge! The results of these will help in your sales funnel creation.
Monday, March 23, 2015
Many a professional SEO consultant notes that back in 2013, Google had started penalizing broken mobile sites in a bid to address usability problems for smartphone users. Google experts Yoshikiyo Kato and Pierre Far even mentioned that they plan to implement several ranking changes in the future for misconfigured sites that impede optimal mobile browsing experiences. Previously, notifications were merely centered on usability issues, but today, it involves mobile ranking. How does this work? As per Practical E-Commerce, the algorithm that Google’s about to launch will be applied on a page by page and real-time basis. This means the unfriendly quality of some of your sections does not cause your whole site to be labeled as unfriendly. Real time means that no matter what updates you make to your site, mobile-friendly or not, you can see results right away.
Monday, March 2, 2015
Before you get down to business with an experienced SEO consultant from a firm such as 5 Star Brand, you’re likely to face a widely asked question: “Do you have your target keywords ready?” Don’t be surprised if you get asked this, as it’s technically the first point of order anywhere in the SEO landscape. There are many reasons for this. For one, keyword research is the foundation of SEO success. Every time someone looks something up on the web, the search engine must decide which results to display from literally millions of possible pages. Then, the engine’s algorithms go to work determining the best and most relevant matches available. This is where the right keywords play a central role in the mix-and-match game.
Thursday, February 26, 2015
We at 5 Star Brand want to drive success and competitive advantage among our clients. Our company is always on the lookout for strategies and tactics that will increase our clients’ profits, and to that end, we are pleased to announce the expansion of our lead conversion services by adding automated marketing and sales funnel services to our already broad repertoire. We don’t want to stop at people finding our clients’ websites; we want these visitors to become customers, as well. Driving traffic is just the first stage, and we want to assist our clients through every step of the process of new customer development and nurturing.
Monday, February 23, 2015
Many marketing practitioners nowadays agree that strategic social media integration bears just as much relevance as search engine optimization; without the former, good ranking and inbound linking would not be enough to establish a secure foothold on the target market. 5 Star Brand believes that combining its management’s technical know-how with Roane’s extensive marketing expertise can better deliver top-notch service to medium- and small-scale businesses.
Monday, February 16, 2015
The Temecula, CA wine industry always looks forward to budbreak sometime in March. This is when small buds on the vine enlarge and begin to open or “break,” so to speak. Basically, it signals the start of the growing season. In terms of business, this phase is equivalent to launching a website to get the word out about your products or services. This would be your preliminary effort before you implement digital marketing strategies to boost your web presence further.
Friday, January 9, 2015
"n an age where people spend a great deal of their time browsing the Web, there is no doubt that online marketing is the best strategy to enhance the visibility of your business. If you embrace and utilize its power effectively, you’ll reap the benefits of an expanded customer base and strengthened customer relationships. Knowledgeable Temecula SEO experts can give you an overview of the most effective online marketing tactics used today. Search Engine Optimization: Temecula businesses like yours need to stand out from the crowd in order to convert prospects online into buyers from YOUR business rather than your competition. A well-optimized website lets search engines like Google find you easily, giving you a higher ranking in organic search results. Since the millions of pages in the Web are sorted, classified, and ranked based on the presence of related keywords and indicators, Google will recommend you to users if you offer content that’s both relevant and keyword-optimized.