Offering the Main Product: The Major Objective of the Sales Funnel

One of the biggest challenges of any business is getting a client or customer, one who actually spends. Some businesses assume that just because they created a good advertising material in print or online, customers would come knocking on their doors immediately. The process of turning a prospect into a client is actually harder than it looks and requires a great deal of sacrifice. It is important to understand the sales funnel first, which is how prospective clients become leads and how leads become clients. How a Sales Funnel Works In a nutshell, the sales funnel works by: 1) telling people what you offer, 2) enticing them with something of value at no cost, 3) offering them something of high value at a minimal cost, and finally 4) offering your main product of high value at actual cost.
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