Thursday, November 26, 2015

Social Media Integration in Marketing: The Best Ways to Get It Done

Social media is one of the most powerful mediums that almost any business can use to market its products and services. Even if you don’t want to sell goods and services directly through your Facebook page or LinkedIn profile, it is still a great way to enhance your brand’s visibility as well as the visibility of your key members. How can you achieve successful social media integration with your online marketing strategy? Put Social Media Buttons on All Content and Online Properties With a few lines of code, you can put social media buttons on every piece of content that you create and on each web and landing page that you have. This enables anyone who sees a great article that your CEO wrote to share it with friends or tweet the landing page to a free eBook that your company is offering. As long as the content is meaningful, it should see hundreds or even thousands of shares, which means new readers without any effort on your part.

Wednesday, November 25, 2015

Let an SEO Agency Help You Utilize LinkedIn for Your Online Reputation

Though there are many social media sites more popular than LinkedIn, this social hub has a completely different atmosphere about it. The site focuses more on providing businesses the opportunity of creating professional connections with other businesses. Depending on the kind of business you operate, LinkedIn is among the most valuable social media channel to consider. With the help of an SEO agency, you can further extend your reach and create more connections with other businesses. Business-to-Business Not all businesses focus sales to other businesses, yet it could vastly increase your revenues if you diversified in such a manner. Large businesses tend to spend a great deal of money for various products or services compared to individual consumers. For example, a small computer repair shop could be contracted by a larger corporation to supply a lot of computers and networking equipment.

Monday, November 23, 2015

Why Local Buzz is Vital for Your Business’ Digital Marketing Efforts

Due to the advancements in technology, more people are taking to the Internet to find businesses in their area. Instead of opening the traditional phone book, many people with smartphones are simply accessing search engines such as Google. For businesses, this is an opportunity for them to reach out to prospective customers near their service area through generating local buzz. Local buzz refers to your online presence for those in your immediate area, and should be considered an indispensable element of your digital marketing efforts. If you want to keep your business relevant in the digital age, you need to utilize an online marketing consultant for enhancing your local online reputation.