Wednesday, September 16, 2015

Effective Use of the Sales Funnel: Sustaining Customer Satisfaction

The marketing funnel automation was developed and utilized by online marketing companies, such as 5 Star Brand, as a way to use powerful technologies and optimization strategies to propel the sales funnel process, which needs minimal changes or intervention, to follow through an account with some measure of success. One notable part of the marketing funnel is the strong attention on sustaining every process, including after a sale. Marketing experts understand that it is a mistake to think that an account closes when the core product is sold. When a lead has been converted into a paying customer, that new customer can potentially become invested in your business with attention and the nurturing of new leads to benefit the customer and inspire repeat business. To end the process at every sale would be losing on a string of missed opportunities that could have encouraged loyalty among customers.

Monday, September 14, 2015

What Sets Social Media Optimization Apart from Mere Social Media Use?

Today, it’s a given that social media is a powerful online marketing tool. You’re probably using at least one for your business. The Social Times emphasizes the capability of social media by citing incredible statistics from various sources. 87 percent of small business owners have stated in a survey that social media helps their business, while 74 percent of marketers in another study say that investing in 6 hours of social networking per week has helped increase their web traffic. Still another survey shows that about 52% of marketers have gained a customer through Facebook. Plus, social media sites and blogs account for 23 percent of total time spent online, and reach eight out of every 10 internet users in the U.S.

Saturday, September 12, 2015

SEO Consultant: Key Metrics for SEO Success Aside from Search Rankings

Any skilled SEO consultant would advise businesses and entrepreneurs to assess and regularly monitor how their online marketing efforts are doing. This is usually carried out through website audits to check site health, conversion, penalties, security, issues that need fixing, and other important factors. These will show how things are going and would in turn give you key performance indicators or KPIs. While most people would associate search engine rankings to success, it is not the only metric you can use to measure progress. Good Traffic You have a lot of competition for the number one spot and although higher ranked sites get more attention, they don’t always get a lot of clicks. What you should turn your attention to instead is the quality of traffic that’s coming into your website. Traffic is determined by the number of visitors you get directed to the site via organic search.

Wednesday, September 9, 2015

Digital Marketing Tips: Optimization Essentials for E-Commerce Sites

E-commerce is a booming business and many self-made entrepreneurs are enjoying their ride to the top. If you’re planning to start your very own e-commerce business, you can’t expect to achieve success simply by launching a website. That’s actually a common misconception that only leads to poor sales, negative return on investment, and a lot of frustration. What you need to do is use these digital marketing techniques to optimize your site and get your target market clicking. Optimize Keywords and Title Tags Not using the right keywords for each product page ends up costing you in the end. Your customers might find it hard to find your products because you are not using the keywords that are highly searched. For instance, your title tag for a product is “women’s stilettos”. It’s a generic title that might not even get any attention.

Wednesday, September 2, 2015

Offering the Main Product: The Major Objective of the Sales Funnel

One of the biggest challenges of any business is getting a client or customer, one who actually spends. Some businesses assume that just because they created a good advertising material in print or online, customers would come knocking on their doors immediately. The process of turning a prospect into a client is actually harder than it looks and requires a great deal of sacrifice. It is important to understand the sales funnel first, which is how prospective clients become leads and how leads become clients. How a Sales Funnel Works In a nutshell, the sales funnel works by: 1) telling people what you offer, 2) enticing them with something of value at no cost, 3) offering them something of high value at a minimal cost, and finally 4) offering your main product of high value at actual cost.