Saturday, June 27, 2015

Is an SEO Consultant Worth the Price You Pay For One? Definitely!

Search engine optimization is complex work that requires analysis and constant monitoring and adjustments to continuously improve your marketing tactics. SEO needs to take into account online trends and tweaking your site to reflect those trends. Moreover, search engine algorithms that lay out the guidelines on how the search engines rank business websites on their pages, change on a regular basis. You’ll need someone to be on top of these changes, simply because you (and your core employees) need to stay focused on you own core competencies. This is why outsourcing your marketing needs to an SEO agency, particularly a full-service digital marketing company, like 5 Star Brand, is a viable option. When you allow the experts to work on promoting your brand, beginning with establishing strong online visibility for your business, you make use of your resources much more effectively.

Friday, June 26, 2015

Achieving Digital Marketing Success with the Help of Social Media

One of the ways to ensure that your online marketing push in social media is successful is to consult with a full-service professional online marketing consultant, such as those from 5 Star Brand. Creating a presence in social media is more than just about signing up to post on your media platform. A professional should be able to advise you on specific techniques and tactics, according to your company’s need to reach its target market. The use of visual content and hashtags, for instance, may be recommended if your social media postings should be seen by as many people possible. Social media success requires constant updates and monitoring of online trends. These are some things you can’t do without diverting attention from your business. Have a pro help you with the job.

Friday, June 19, 2015

How to Create a Free-Flowing Sales Funnel with Effective Lead Magnets

If this is your first time encountering the term sales funnel, worry not because you will soon be enlightened. In basic terms, a sales funnel describes how customers are generated. It can be summarized into three parts: qualified leads, prospects, and customers.

Thursday, June 18, 2015

The Role of Effective Video Marketing in Social Media Optimization

The marketing battle will only intensify more in the coming years as the internet begins to prepare for a new era. It was just a few years ago when social media optimization revolutionized the marketing game as campaigns and platforms created image-based contents, but now the trend seems to lean more on video marketing. Just last January, Twitter, one of the leading social media sites, announced that it will make a video player accessible for its users. The catch: it will not support videos hosted on YouTube or other sites.

Wednesday, June 17, 2015

Hiring an SEO Consultant to Give Your Online Business a Shot in the Arm

The trend of more searches being conducted over mobile devices cannot be discounted. Search engine giant Google recently confirmed that searches on mobile devices have already eclipsed desktop searches, based upon analysis of searches originating from ten countries including Japan and the United States. If your business needs to be more mobile-friendly while still securing the higher perches on search results pages, put a skilled SEO consultant like one from 5 Star Brand on your case.

Tuesday, June 16, 2015

Digital Marketing Strategies to Create More Buzz for your Food Truck

There’s no denying that food trucks have become a strong part of the community atmosphere and people want to dig into something new. The 2014 indie movie Chef starring Jon Favreau even teaches food business operators some lessons about following their passion – and being better at serving mouth-watering dishes. If you are doing great running a food truck but the marketing has not been well executed, a professional digital marketing company such as 5 Star Brand can help turn things around.