Wednesday, April 29, 2015

Utilizing Social Media Optimization to Transform Leads into Customers

Sending e-mails with personalized content tailored to a certain person’s needs is just one of the many strategies you can use to turn your leads into customers. Implementing social media integration, with the help of marketing and branding experts from companies like 5 Star Brand, can also help in creating a strong relationship between you and your audience, which is the main aim of lead nurturing. Reaching out to your audience by utilizing e-mails, social media, and other channels such as your website and your blog is one way you can provide an integrated experience with them, and ideally entice them into becoming your customers in the near future.

Friday, April 24, 2015

Latest Digital Marketing Trend: Join the Mobile Web Design Movement

The importance of an online digital marketing campaign being up-to-date with Google’s standards cannot be overstated. These updates change how websites are ranked, and being rated high on the world’s most popular search engine is something that every business wants. That’s why if you haven’t made your site mobile-friendly yet, now would be the best time to do so. As of April 21, Google has decided that being easily accessible to mobile devices will be a ranking signal for websites. Any website that doesn’t have this characteristic will obviously be trumped over by those that are. This “mobilegeddon” is a distinct sea-change in how sites are ranked and is sure to influence rankings. Sites that aren’t mobile-friendly will receive penalties from Google.