Saturday, January 9, 2016
Making sense of how strangers turn into loyal customers is one of the most difficult parts of maintaining a business. You need to identify the key aspects that make a person shift from one stage to the next. The metaphor of a funnel is one of the better ways to describe how this process works. By demystifying the sales process, it's possible to convert more customers while targeting the right customers. Why Funnel Your Leads? The sales process starts with strangers and ends with loyal customers. By understanding what you've done to make those customers, you can replicate your success while expanding your profits. The largest amount of individuals should be at the top of the funnel. The population of this funnel decreases slowly through the various sales processes until you are left with a customer.
Friday, January 8, 2016
Everybody knows that search engine optimization (SEO) is important for a business’s online presence. Not everyone knows or understands, however, just how important social media optimization (SMO) is though. As 2016 rapidly approaches, the major search engines such as Google are using social media signals to boost a website’s SEO rankings. In other words, Google takes into account how visible a website is on multiple social media platforms when determining how relevant that site is.
Thursday, January 7, 2016
The top companies on the Web are the ones that are on the front pages of the Google and Bing search engine results pages (SERP). This exposure helps them generate more leads than their competitors. Sites that are well-thought out and part of a comprehensive internet marketing plan are able to dramatically boost a company's sales. The companies that perform well on the Web rely on search engine optimization experts who are able to create sites that are specifically designed to follow rules set forth by the search engines.
Wednesday, January 6, 2016
As 2015 comes to a close, many business owners are starting to think about how to improve their digital marketing strategies for 2016. In many cases, the corporate leader's primary concern is figuring out how to keep the company in a state of steady growth. If this is your objective, you should know that having an expert’s insight is invaluable. There are a wide range of services that a marketing firm can offer to keep your company growing. Here are two of them: Content Creation Content creation is one of the most important strategies that a reputable digital marketing company can offer. As one of the primary mediums that a prospective customer will use to learn more about your brand, the content you produce needs to be both interesting and informative.
Wednesday, December 23, 2015
Marketing has seen drastic changes in the past couple of decades. With online advertising taking center stage as the primary way of reaching customers, our understanding of how to best leverage a marketing plan has had to rapidly evolve. The idea of the sales funnel is one of the most promising new concepts behind modern marketing. What is Sales Funneling? Sales funneling uses the model of a funnel to evaluate your potential customers and how much value they have to you. The process is predicated on the idea that you initially have an enormous pool of potential prospective customers, but through each step of the sales process, a portion of this group is going to sluice off.
Thursday, November 26, 2015
Social media is one of the most powerful mediums that almost any business can use to market its products and services. Even if you don’t want to sell goods and services directly through your Facebook page or LinkedIn profile, it is still a great way to enhance your brand’s visibility as well as the visibility of your key members. How can you achieve successful social media integration with your online marketing strategy? Put Social Media Buttons on All Content and Online Properties With a few lines of code, you can put social media buttons on every piece of content that you create and on each web and landing page that you have. This enables anyone who sees a great article that your CEO wrote to share it with friends or tweet the landing page to a free eBook that your company is offering. As long as the content is meaningful, it should see hundreds or even thousands of shares, which means new readers without any effort on your part.
Wednesday, November 25, 2015
Though there are many social media sites more popular than LinkedIn, this social hub has a completely different atmosphere about it. The site focuses more on providing businesses the opportunity of creating professional connections with other businesses. Depending on the kind of business you operate, LinkedIn is among the most valuable social media channel to consider. With the help of an SEO agency, you can further extend your reach and create more connections with other businesses. Business-to-Business Not all businesses focus sales to other businesses, yet it could vastly increase your revenues if you diversified in such a manner. Large businesses tend to spend a great deal of money for various products or services compared to individual consumers. For example, a small computer repair shop could be contracted by a larger corporation to supply a lot of computers and networking equipment.