Thursday, July 30, 2015
Many business owners are already aware of the importance of using social media as a platform to further their marketing efforts, but is merely posting or sharing your content enough to ensure that your social media optimization campaign will be successful? Did you know that there are secrets to properly utilizing social media to generate more successful efforts? Let’s start with the most basic: When is the best day and time to post content? On Facebook The best day to post content on Facebook is during Thursdays and Fridays. It is estimated that audience engagement is more likely to happen during these two days, since these are the days when people want to spend less time at work, and are looking forward to the weekends. It is also important to note that the happiness index increases by 10% on Fridays.
Wednesday, July 29, 2015
Start-up businesses are a dime a dozen, offering new products or services that are commonly found. Since many may not be the first in their industry, they have to adjust to the overall market to be better positioned for new customers. As most customers now source products online, this increases the need for search engine optimization (SEO) to ensure that the business’s website gets a good deal of customer traffic. Running a start-up firm now comes at an opportune time. A Kauffmann Foundation study in 2014 discovered that startups are becoming the new destination of workers who have fallen out of the human resource roster of the more established companies. The study found that most existing companies tend to downsize, collectively removing about a million jobs per year, while start-ups create around 3 million new positions annually.
Tuesday, July 28, 2015
People who want to appreciate visuals and talent can take the time to visit an art gallery. In many ways, going to such places can be a chance for budding artists to showcase their skills and possibly attract interest from art collectors. All of that may never take place if the gallery was not effectively promoted in the media. Mashable contributor Leyl Master Black said that a turnaround may be possible by using digital marketing methods. The potential of marketing an art gallery in a more digitized world can be too large to miss. Recent marketing data claims that the art profession around the world is valued close to $15 billion a year – with around $6 billion accounted for by American art dealers and gallery operators. If you are operating an art gallery that deserves to be a strong fixture of the local arts community, a digital marketing company, like 5 Star Brand, will work things out with you.
Monday, July 6, 2015
If you’ve got a background in marketing, then you might be familiar with the concept of the sales funnel, a model most businesses follow to generate sales. In a nutshell, the sales funnel is a tool to bring visitors to the site and then convert them into clients. Nowadays, with more people relying on their smartphones or tablets when making a purchase, the old means of enticing consumers into buying a product (i.e. old forms of advertisements) are no longer sufficient for businesses to lead people into entering the sales funnel. How to turn them into prospects as they move towards the narrower part of the funnel will depend on effective content marketing strategies.
Thursday, July 2, 2015
Marketing your brand on social media can definitely go far now that the number of social media users worldwide is increasing by as much as 1.8 billion users. In the next few years, this number is expected to balloon by as much as 2.5 billion users. This is something many brands can take as good news because now they have more opportunities and potential for customer engagement. On the other hand, businesses need to remember to use social media carefully and responsibly. The previous year showed quite a number of brand-led social media brouhahas that escalated quickly, earning the ire of millions of internet users worldwide. These social media mishaps can be used as a lesson for brands and businesses with a social media optimization strategy on what to avoid and how they can do better.