Friday, April 24, 2015
Latest Digital Marketing Trend: Join the Mobile Web Design Movement
The importance of an online digital marketing campaign being up-to-date with Google’s standards cannot be overstated. These updates change how websites are ranked, and being rated high on the world’s most popular search engine is something that every business wants. That’s why if you haven’t made your site mobile-friendly yet, now would be the best time to do so. As of April 21, Google has decided that being easily accessible to mobile devices will be a ranking signal for websites. Any website that doesn’t have this characteristic will obviously be trumped over by those that are. This “mobilegeddon” is a distinct sea-change in how sites are ranked and is sure to influence rankings. Sites that aren’t mobile-friendly will receive penalties from Google.