Monday, March 2, 2015
Run Up on Keyword Research Basics before Working with an SEO Agency
Before you get down to business with an experienced SEO consultant from a firm such as 5 Star Brand, you’re likely to face a widely asked question: “Do you have your target keywords ready?” Don’t be surprised if you get asked this, as it’s technically the first point of order anywhere in the SEO landscape. There are many reasons for this. For one, keyword research is the foundation of SEO success. Every time someone looks something up on the web, the search engine must decide which results to display from literally millions of possible pages. Then, the engine’s algorithms go to work determining the best and most relevant matches available. This is where the right keywords play a central role in the mix-and-match game.